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Strategy

This category contains 5 posts

Social media maturity and evolving warchests

With the responsibility of procuring the right toolkit for managing the consultancy wing at work, I was recently thrown into the ever increasing cauldron of social media management and monitoring tools. Excited, at the prospect of fiddling around with new technologies and calling up some old connections, I started wondering how much of a problem … Continue reading

Spotify: Expansion strategy and the next battlefronts

With Spotify announcing it’s tie up with Virgin Media, and the much impending promise of launching in the US, apparently predicitng 50M paying subscribers, I thought it would be great to do a review of the challenges ahead, from the time I wrote my last post, and gain an undertanding of how the music industry … Continue reading

The world is Flattr’d? Who wants cake?

I think that Flattr is a great concept that deals with monetizing content on the web in a ‘put your money where your mouth is’ way. Over the past few years, collaboration and crowdsourcing, new ecosystems around winning products  and services (Sharemyplaylists is one of my favourites!) and open source architectures have helped organizations leapfrog into … Continue reading

In the pursuit of #Appyness

I’m an avid fan of ‘The Apprentice’ on the BBC, and it was great to see the grumpy and all-knowing Lord Sugar (wonder what he eats for breakfast? pink slips? (no pun intended!)) dish out a digital task for the wannabe apprentices for a change: design, develop and market a winning app that would be an overnight … Continue reading

Should your digital marketing agency venture into SaaS?

This blog post is inspired by a research project that my team at Manchester Business School conducted to help a digital marketing agency The Good. During our research, we looked at various players in the interactive promotions industry who have invested heavily in technology. Players like Wildfire, Vitrue, Buddy Media, Strutta, Offerpop and many others have addressed the problem by providing … Continue reading