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Integrated Campaign

This category contains 2 posts

In the pursuit of #Appyness

I’m an avid fan of ‘The Apprentice’ on the BBC, and it was great to see the grumpy and all-knowing Lord Sugar (wonder what he eats for breakfast? pink slips? (no pun intended!)) dish out a digital task for the wannabe apprentices for a change: design, develop and market a winning app that would be an overnight … Continue reading

Open source + Crowdsourced = Engagement

Back in 2002, I came across this amazing, thriving community of bits and bytes coming together for solutions to problems that did not exist. It was called Sourceforge.net. You think the app store is a new concept? – it was here in a free community format years ago. Fast forward 9 years and now, not … Continue reading