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Digital marketing

This category contains 5 posts

#Gamification of the #London public #transport network – Chromaroma

 have been following Chromaroma since it’s launch late last year. It’s a really cool concept that brings gamification into the not so exciting daily public commute network in London. Using the oyster card you can now take part in daily missions, campaigns, zone competitions and other games. The objective is to complete these games and earn achievements, … Continue reading

Social media maturity and evolving warchests

With the responsibility of procuring the right toolkit for managing the consultancy wing at work, I was recently thrown into the ever increasing cauldron of social media management and monitoring tools. Excited, at the prospect of fiddling around with new technologies and calling up some old connections, I started wondering how much of a problem … Continue reading

The world is Flattr’d? Who wants cake?

I think that Flattr is a great concept that deals with monetizing content on the web in a ‘put your money where your mouth is’ way. Over the past few years, collaboration and crowdsourcing, new ecosystems around winning products  and services (Sharemyplaylists is one of my favourites!) and open source architectures have helped organizations leapfrog into … Continue reading

Should your digital marketing agency venture into SaaS?

This blog post is inspired by a research project that my team at Manchester Business School conducted to help a digital marketing agency The Good. During our research, we looked at various players in the interactive promotions industry who have invested heavily in technology. Players like Wildfire, Vitrue, Buddy Media, Strutta, Offerpop and many others have addressed the problem by providing … Continue reading

Open source + Crowdsourced = Engagement

Back in 2002, I came across this amazing, thriving community of bits and bytes coming together for solutions to problems that did not exist. It was called Sourceforge.net. You think the app store is a new concept? – it was here in a free community format years ago. Fast forward 9 years and now, not … Continue reading